Nuvilex Reports Clementine Art Estimates their Market Opportunity for its All-Natural Art Products Manufactured with Nuvilex Inks to be $65 Million.

Clementine's 4- and 6-Color Natural Marker Sets are in Full Compliance with Consumer Product Safety Commission (CPSC) Guidelines.

Cherry Hill, NJ, December 7 2009, Nuvilex, Inc. (OTC Bulletin Board: NVLX.OB) announces that its Production Agreement with Clementine Art, Inc. addresses growing government concerns and increasing consumer demand for safer children's toys.

New legislation--drafted in February 2009--requires that all toys sold in the United States are compliant with ASTM D 4236 (Standard Practice for Labeling Art Materials for Chronic Health Hazards). This new measure will undoubtedly improve safety standards and decrease the likelihood that children will come into contact with unsafe toys. The legislation, which garnered strong bipartisan support in its approval by Congress, is part of the Consumer Product Safety Improvement Act of 2008 (CPSIA). The law makes the ASTM D 4236 standard a mandatory requirement for toys. Additionally, the Consumer Product Safety Commission (CPSC) has studied the standard's effectiveness and has issued final consumer guidelines for toy safety. Diana Mercer, the founder of Clementine Art, Inc. (and a former elementary school teacher) founded Clementine Art specifically to address safety concerns in arts and crafts products that are used in children's toys. 

The U.S. toy market, which includes arts and crafts, dolls, games, electronics, sports, plush toys, vehicles, and others, is a $22.5 billion dollar market. Clementine Art's two market segments - arts and crafts and pre-school and infant toys - represent approximately 30%, or $6.5 billion of the U.S. toy market. Clementine Art estimates that its products (which currently include all-natural paints, markers, soy crayons, soy crayon rocks, and modeling dough) represent a $65 million dollar market opportunity - a 1% share of the U.S. toy market. 

Nuvilex inks and related products, developed from its Freedom2 proprietary technology, will enable Clementine Art to meets its growth goals. Freedom2 ink technology, developed to improve tattoo safety and bring new standards of excellence to the tattoo industry, has been rigorously tested and its inks have proven to be safe. Freedom2 inks can be easily adapted to satisfy the needs of clients and customers who demand safe, all-natural products and the corresponding growing consumer demand for companies who are dedicated to manufacturing safe toys. In the future, Nuvilex would like to help Clementine Art to create additional safe, all-natural products for the children's toy market. 

"Safety sells," commented Martin Schmieg, Chairman and CEO of Nuvilex, Inc. "Recently reported safety hazards and the recall of toys manufactured overseas have heightened our awareness of the potential safety issues surrounding children's toys and arts and craft supplies. Discerning consumers are seeking out companies and toys that present transparency of component materials and meet or exceed current safety standards. We believe Clementine Art has seized upon a large market opportunity and we are pleased and proud to be a supplier of quality materials."

About Clementine Art, Inc.

Clementine Art, Inc. is a natural, children’s art company located in Boulder, CO that encourages the development of the whole child. Clementine art products and packaging set a higher standard for safety and health in children’s products.

About Nuvilex, Inc.

Nuvilex, Inc. is an emerging healthcare consumer products company. The Company's lead products include: Cinnergen(TM), which promotes a healthy glucose metabolism; Cinnechol(TM), designed to help maintain normal cholesterol levels and support normal cardiovascular function; and Infinitink(R), a permanent yet more easily removable tattoo ink. The Company's complete portfolio spans aesthetics, dermatology, environmental and nutraceutical products, all of which are designed to directly or indirectly improve human health. In March 2009, eFoodSafety, Inc. merged with Freedom2 Holdings, Inc., the developer of Infinitink(R). In conjunction with the merger, the Company changed its name to Nuvilex, Inc. from eFoodSafety.com. Please visit http://www.nuvilex.com/ for additional information on the Company.

Safe Harbor Statement

Statements contained in this presentation that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, the planned share exchange with Freedom2 Holdings, Inc., our ability to secure additional financing, and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Investor Relations Contacts:

Blair Barnes
Senior Vice President and Chief Financial Officer
Nuvilex, Inc.
Ph: 856-433-6088
Email: bbarnes@nuvilex.com

Press Contact:

Pat Arcand
Arcand & Madison
Ph: 617-576-7777
Email: pat@am-pr.com