December 11 2009, Nuvilex' Last Shot Hangover Remedy Changes Its Name to Cinnsational and Teams with Leading Marketing Firm Talent Resources.

CHERRY HILL, N.J. & NEW YORK--(BUSINESS WIRE)-- Nuvilex, Inc. (OTC Bulletin Board: NVLX), announces today that it is rebranding its highly effective and sought after Last Shot Hangover Remedy. Effective immediately Last Shot will be known as Cinnsational, a play on the product's active ingredient, cinnamon, which aids in the metabolism of sugar and for the sensational feeling users experience after consuming the product. Cinnsational produces an increase in energy and vitality without the use of caffeine or sugar and is calorie free. In addition, Cinnsational has partnered with major marketing and branding firm, Talent Resources, to create a cutting edge marketing campaign that will raise consumer awareness about the brand through sponsorships, celebrity endorsements and brand partnerships. 

"The name Cinnsational is the perfect fit for our brand," stated Martin Schmieg, Chairman and Chief Executive Officer of Nuvilex Inc. "Cinnsational was born from our highly successful Cinnergen(TM) metabolism supplement. Cinnergen(TM) users have long commented on Cinnergen's ability to improve the symptoms that are associated with hangovers. Cinnsational is an optimized formula that has been proven to both mitigate hangover symptoms and leave you feeling sensational the morning after the party. The Cinnsational brand will also allow us to compete directly with the energy drink market." 

Brand awareness is an essential part of consumer products marketing. In partnering with Talent Resources, Cinnsational will be able to garner mass consumer exposure through strategic branding and marketing campaigns implemented specifically for the brand, thus allowing for all types of expansion into other forays, such as energy boosters and nutrition supplements. We are pleased to report that Talent Resources has already secured Cinnsational's inclusion in projects for the 2009 Sundance Film Festival in Park City, Utah, and the 2010 Super Bowl in Miami. 

"We are thrilled to be partnering with Cinnsational," said Talent Resources President, Mike Heller. "By working together, we can be sure to help Cinnsational create massive buzz and attention around the products trough our strategic marketing campaigns." 

Nuvilex, Inc. has formed Cinnsational, Inc.,a subsidiary of Nuvilex to administer its Cinnsational product. Talent Resources, on a revenue performance basis, will be able to earn up to a 33.3% stake in Cinnsational, Inc. Additionally, in collaboration with Talent Resources, Nuvilex is confident it will be able to obtain venture investors into its Cinnsational, Inc. subsidiary in support of its brand awareness and consumer marketing campaign. 

About Talent Resources 

Talent Resources builds brands through the incomparable value and power of the celebrity. Combining creative strategy with entertainment marketing tools, Talent Resources creates innovative opportunities for brands to springboard to the next level of recognition and growth. Through commercial and talent negotiations, event planning and management, sponsorships and concept development, Talent Resources proves to be the ultimate partner to and bridge between corporate clients and top-tier talent. The Company, founded in 2005, has been a pioneer in the marketing industry and has quickly proven the invaluable return on investment for each of its clients. 

About Nuvilex, Inc. 

Nuvilex, Inc. is an emerging healthcare consumer products company. The Company's lead products include: Cinnergen(TM), which promotes a healthy glucose metabolism; Cinnechol(TM), designed to help maintain normal cholesterol levels and support normal cardiovascular function; and Infinitink(R), a permanent yet more easily removable tattoo ink. The Company's complete portfolio spans aesthetics, dermatology, environmental and nutraceutical products, all of which are designed to directly or indirectly improve human health. In March 2009, Nuvilex merged with Freedom2 Holdings, Inc., the developer of Infinitink(R). In conjunction with the merger, the Company changed its name to Nuvilex, Inc. from eFoodSafety.com. Please visit http://www.nuvilex.com/ for additional information on the Company. 

Safe Harbor Statement 

Statements contained in this presentation that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, the planned share exchange with Freedom2 Holdings, Inc., our ability to secure additional financing, and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission. 

Nuvilex Inc. Investor Relations Contacts:

Blair Barnes
Senior Vice President and Chief Financial Officer
856-433-6088
bbarnes@nuvilex.com
bbarnes@nuvilex.com

Press Contact for Talent Resources:

FYI Public Relations
Tammy Brook
212-586-2240
Tammy@fyipr.com

Janelle Cadet
212-586-2240
jcadet@fyipr.com

Press Contact for Nuvilex Inc.:

Arcand & Madison
Pat Arcand
617-576-7777
pat@am-pr.com